Interactive video adds elements such as questions, links or buttons to a standard video so viewers can take part.
What it adds
Common elements include quiz questions, clickable links, calls to action and branching choices.
Where it is used
Training, onboarding, product demos and marketing videos are typical uses.
Measuring results
Interactive elements can give data on how viewers respond, which helps you improve content.
Keep it simple
Too many prompts interrupt viewing. Add interactions only where they serve the viewer.
Check the details
Features and limits differ by platform, so confirm them on the official site.
Quick checklist
- What goal does the video serve?
- Which interactions do I need?
- How will I measure results?
Please note: this guide is general information, not professional, legal, medical or financial advice. Check details on official websites, as products and prices change.
