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Guide

Referral Programs: The Basics

How referral programs work and what to plan.

General information only, last updated October 2026. This page may link to reviews that contain affiliate links; see our disclosure.

A referral program rewards customers who recommend your product.

How it works

Customers share a link and a reward is given when a referred person completes an action.

Set clear rules

Define rewards, eligibility and payout timing in writing.

Track fairly

Use tracking that records referrals accurately.

Follow advertising rules

Require clear disclosure of rewards when people promote you.

Review results

Check which channels bring valuable customers.

Quick checklist

  • What is the reward?
  • How are referrals tracked?
Please note: this guide is general information, not professional, legal, medical or financial advice. Check details on official websites, as products and prices change.