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Guide

WhatsApp for Business Communication: Basics

Considerations for using messaging apps to talk to customers.

General information only, last updated October 2026. This page may link to reviews that contain affiliate links; see our disclosure.

Many customers prefer messaging. Using it professionally takes some planning.

Separate business and personal

Use a dedicated business number so personal chats stay private.

Set expectations

State your response hours so customers know when to expect a reply.

Respect consent

Only message people who have agreed to hear from you, and follow the app's business policies.

Keep records

Note important agreements in your own system.

Check the platform's terms

Rules for business use change, so review the official policies.

Quick checklist

  • Do I have a dedicated number?
  • Have customers opted in?
Please note: this guide is general information, not professional, legal, medical or financial advice. Check details on official websites, as products and prices change.