Illustrations can make pages clearer and more distinctive.
Match your brand
Pick a consistent style and colour palette.
Check the licence
Read what the licence allows, including commercial use and attribution.
Optimise for speed
Use properly sized files, preferably vector formats where suitable.
Add alt text
Describe meaningful images for accessibility.
Do not overuse
Use images that help explain, not just decorate.
Quick checklist
- What does the licence allow?
- Is alt text added?
Please note: this guide is general information, not professional, legal, medical or financial advice. Check details on official websites, as products and prices change.
